Nick At Nite 2023 Rebrand
In 2023, Nick at Nite underwent a major rebrand to align with the new Nickelodeon identity while evolving its tone to feel more modern and grown-up. Being Nickelodeon’s nighttime program, we went for a cozy nighttime vibe.
The rebrand launched network-wide in 2023 and has since been featured across linear broadcast, streaming, and digital properties. The new look successfully bridges Nickelodeon's identity with a grown-up, pop culture-savvy vibe—welcoming a new generation while celebrating its heritage.
In 2023, Nick at Nite underwent a major rebrand to align with the new Nickelodeon identity while evolving its tone to feel more modern and grown-up. Being Nickelodeon’s nighttime program, we went for a cozy nighttime vibe.
The rebrand launched network-wide in 2023 and has since been featured across linear broadcast, streaming, and digital properties. The new look successfully bridges Nickelodeon's identity with a grown-up, pop culture-savvy vibe—welcoming a new generation while celebrating its heritage.
My Role: Lead Designer
As Lead Designer, I worked closely with art director and brand strategists to refine visual direction. Partnered with Nickelodeon’s internal design and animation teams to ensure system compatibility. I was responsible for crafting the full on-air visual system—developing the creative direction, exploring multiple visual styles, and executing the final package in a fresh, dimensional 3D look.
As Lead Designer, I worked closely with art director and brand strategists to refine visual direction. Partnered with Nickelodeon’s internal design and animation teams to ensure system compatibility. I was responsible for crafting the full on-air visual system—developing the creative direction, exploring multiple visual styles, and executing the final package in a fresh, dimensional 3D look.